Changing Minds Now
Educational 360 Campaign
Futures Without Violence

Services: Narrative Strategy, Campaign Development, Video Production, Still Photography, Copywriting, Post-Production

PROBLEM

Futures was launching a new educational campaign for educators based on neuroscience that proves certain communication techniques can help heal childhood trauma. With such a heavy subject, we were asked to balance the seriousness of the subject with the ask to clearly depict the specific communication techniques.

INSIGHT

The right educators were already using these communication techniques, we just needed to find them.

SOLUTION

We researched and found an elementary school that had a diverse range of educators that used these tools daily. We worked with them to uncover real moments in which they used these techniques and them re-enacted them with real students and child actors. The campaign came to life with video, still images, GIFs, and written articles.