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Gamechanger Campaign
Multi-Media Campaign
UC Law SF
Services: Brand Strategy, Narrative Strategy, Campaign Development, Copywriting, Content Creation, Video Production, Design, Still Photography, Post-Production
PROBLEM
UCSF Law had a direct fundraising initiative and also needed a campaign to raise brand awareness.
INSIGHT
Profiling real impact of alumni on society would give a palette to create assets for multiple marketing channels.
SOLUTION
Create bold, colorful portraits of real alumni and speak to their impact for digital, print, and OOH. For a deeper fundraising dive, we researched numerous stories and created a powerful short film on alumi suing the U.S. Government over climate change.