Clients / Case Studies / TIME Magazine

Corduroy Media produces original editorial multimedia content for TIME Magazine’s online news site,

TIME comes to Corduroy Media because our team has the capability to produce editorial style portraits for print and original narrative video stories for web while on one assignment. Stories include yoga in prison, The Mavericks Surf Competition, tea party protests, and homeless college students. Our unique approach to the craft of visual storytelling keeps viewers engaged and educated.

Developing Original Content

After our Assistant Director and Director of Photography, Sean Donnelly, approached TIME with a great story on a yoga program inside San Quentin State Prison, we produced a moving video that told the story through the eyes of an inmate. Our team followed a man named Anthony Alford through life in the dorms, strip searches, vocational training, and of course, his yoga class. We also shot still portraits that captured the unique theme of attempting to obtain peace while suffering the consequences of a dark past.

In the middle of post-production, the U.S. Supreme Court decided that California must reduce its prison population by 25%. Suddenly, our story was associated with breaking news. With an already tight deadline moved up, we worked through the night to get our video and photos out to TIME so their news magazine could offer its clients a unique feature among the saturation of breaking news.