Haggar knew they wanted to do an engagement campaign around fathers day and came to Corduroy to strategize a concept and execute.

Services: Concept to Completion, Brand Strategy, Video Production

We designed a multi series video campaign based on a simple proof point; a majority of dads don’t feel like they hear “I love you” enough. Shot over the course of a year, the campaign garnered millions of views across social media channels and got picked up by CBS, NBC Sports, The Steve Harvey Show, and SoulPancake.