Every company today—whether in technology, corporate, or healthcare—is striving to position itself in the evolving world of AI. And time and again, the most powerful tool they’re using to tell that AI story is video.
For the past several years, Corduroy Media has partnered with Nutanix to produce their annual brand film, which premieres at the company’s flagship user conference, .NEXT. This high-impact video doesn’t just set the tone for the event—it serves as a cornerstone for marketing, sales, and engagement efforts throughout the year. More than just a showcase of innovation, the brand film communicates Nutanix’s mission, vision, and leadership in enterprise AI to current and future users.
AI Storytelling Done Right: A Strategic Video Approach
To ensure the Nutanix AI narrative was both compelling and accurate, our creative team at Corduroy Media began with our Brand Narrative process—a deep discovery phase designed to surface the insights that truly resonate.
Over 30 days, we conducted Zoom interviews with Nutanix leaders across Director, VP, and C-suite levels. These conversations explored:
✔ Brand Attributes – What makes Nutanix distinct in the AI space?
✔ Brand Values – How does AI align with the company’s mission?
✔ Core Audience Demographics – Who needs to hear this story, and how?
✔ Industry Insights & Trajectory – Where is AI taking the enterprise world?
This documentary-style approach informed not just the main brand film, but also a highly scalable video campaign designed for multi-channel distribution.
Maximizing Content: From One Film to 20+ Assets
To ensure maximum reach and engagement, we developed a tiered content strategy, breaking the 3-minute brand film into:
▶ Four 60-second micro-docs – Each diving deeper into key themes.
▶ Short-form cuts – 30-second and 15-second versions for social and digital.
The result? Over 20 unique video assets from a single production, giving the Nutanix marketing and communications team the flexibility to engage their audience across events, social media, web, and sales channels.
Why a Narrative-First Approach Works for AI Storytelling
In a rapidly changing AI landscape, authenticity and clarity are key. Our approach—rooted in narrative discovery, stakeholder alignment, and deep listening—ensured Nutanix’s AI leadership message was both compelling and cost-efficient.
If your brand is looking to tell its AI story through video, we’d love to help craft a campaign that resonates, informs, and engages your audience.
Let’s talk. Contact Corduroy Media today.
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