Freezing Dogs with Slow Mo: Haggar ASPCA Web Campaign Behind The Scenes
Who doesn't love dogs AND slow motion? That's what we asked ourselves when pitching social media content to one of our favorite clients, Haggar Clothing Co. As a hybrid San Francisco video production company and creative agency, our job is to both pitch creative concepts, develop the idea, and execute on production. Haggar launched a partnership with the ASPCA and wanted video content that was entertaining and shareable, rather than straight forward commercial work. We came up with a few furry ideas, but pushed forward on the slow mo dog concept. Shot in 1000 Frames Per Second (that's more than 40 times slower than real time), we captured a range of dogs running, chomping, and playing to give the viewer a unique perspective on actions we see every day.Shooting in this extreme of slow motion requires a TON of light and a LOT of space. We brought in heavy lighting to our partner studio, Mama Dog Studios, set to open to the general public in early 2019. Check out the Behind the Scenes video below.
This is such a fun behind-the-scenes story! Capturing dogs in extreme slow motion must have required plenty of patience, lighting, and preparation. custom lapel pins are another simple way to turn a creative idea or campaign into something memorable.
The execution of that idea was awesome, and I had a lot of fun watching it come together. At 1000FPS it's hard to even imagine what was involved in lighting and planning and waiting for the shots; what a cool new idea executed by a video animation makers and artist.