Less is More: The art of capturing beautiful images for Samuel Merritt University
Remarketing keeps brands relevant, and when Samuel Merritt University decided to give their website a facelift, it was no question that they would need updated video content. Being a San Francisco Bay Area video production company and Oakland neighbor worked in our…
The LGBTQAlphabet: Branded Content with Purpose
Love the new spot by Equinox, it breaks all the rules for the win. It’s too long, It’s too simple, says nothing about the brand and is bound to alienate somebody. I say good job… I watched the whole thing and it has been long enough since I lived in NYC that I almost…
The Hero’s Journey and Branded Film Content
At Corduroy Media, clients come to us because they are looking for something different, something that will stand out. They want to break away from traditional marketing content and create branded film content that will be memorable, but it’s not always that easy…
Branded Content: It All Started With “Make Us Look Cool”
Behind The Scenes: Building Branded Content with Layered Animation and Aruba Networks When Aruba Networks asked us to create their new brand video, they basically gave us one simple instruction: As a newly acquired division of HPE, Hewlett Packard Enterprise, they…
Commercial Photography: Rebranding and Introducing a B2B Giant to the B2C Market
When a 90-year-old company decides to shift their marketing approach from B2B to B2C, it’s a really big deal. Business-to-business and business-to-consumer are two totally different approaches to selling a product. One focuses on the logic of how the product saves the…
Using the New Canon EOS 7D for Run-N-Gun Commercial Production
Like many video producers and shooters all over the world, I have been fascinated by the depth of field and image quality of the new generation of DSLR still cameras with full resolution HD video. Running a small video production company in the Bay Area, I am always…