How Storyboards Guide the Creative Process (Pt: 1/2)
If you’ve ever attempted to make a video with a story arc, then you probably already know the importance of storyboards. Sure, it’s fun to record 10 solid minutes of your overweight cat attempting to jump up onto the kitchen counter, but that’s very different than…
Branded Content: It All Started With “Make Us Look Cool”
Behind The Scenes: Building Branded Content with Layered Animation and Aruba Networks When Aruba Networks asked us to create their new brand video, they basically gave us one simple instruction: As a newly acquired division of HPE, Hewlett Packard Enterprise, they…
It's All Fun and Games...
So We’re Funny, It Seems When we started Corduroy Media, we didn’t actually set out to create comedy, but somewhere along the way, we discovered the fun of being funny. And not only have we had a good time, but we’ve also gotten some pretty cool recognition. You…
Commercial Photography: Rebranding and Introducing a B2B Giant to the B2C Market
When a 90-year-old company decides to shift their marketing approach from B2B to B2C, it’s a really big deal. Business-to-business and business-to-consumer are two totally different approaches to selling a product. One focuses on the logic of how the product saves the…
The New Age of Content Marketing
Brands - and the marketers who love them - are always looking for new and interesting approaches for their content marketing strategy. But their audience keeps shifting on them, moving from TV to the web to mobile ...
Spotlight: Crescent Diamond
Our team at Corduroy Media is comprised of some seriously talented people. We are grateful to work with the best and brightest in the Bay and then providing opportunity for them to unleash their talents on client projects. Crescent Diamond, the lead editor on our…
What is Virtual Reality Video?
Ask just about anyone involved in marketing what their biggest challenge is and they’ll likely say “engagement” before you can finish your sentence. Everyone wants engagement from their content, but not everyone is sure how to get it. These days Virtual Reality (VR)…
You Have to Love What You’re Doing: An Interview with B. Mason
It’s not every day a man gets to help a gorgeous woman throw a dramatic temper tantrum in a beautiful way. But when you direct music videos, your life is made of some enviable moments that ordinary mortals just don’t get to have. So, go ahead and start envying…
Corduroy Media Videos Premiered at Dreamforce
At Corduroy Media, we’re storytellers. It’s who we are and what drives all of us to come into work each day. Our creative and documentary storytelling approach to video production is also what our clients like most about us. Sometimes the stories our clients want to…
USCF Benioff Interactive Video Display
In an era where content is king, Corduroy Media is always looking for new and innovative ways to display great content. That's why we were excited to bring our photo and video production to UCSF's Interactive Video Display Donor Wall. In 2015, The UCSF Medical Center…
Aruba Brand Identity Video: Our Vision
Aruba Brand Identity Video: Our Vision Our dear friends at Aruba Networks approached us to conceptualize and produce a new brand identity video that represents their hold on the forefront of technology as today’s leading innovators of mobile and IOT. We…
The Greatest Law School Commercial Ever
We are so pumped about the recent recognition that we got for a commercial project with new client, UC Hastings. Above the Law, a well regarded law blog, named one of our two commercial videos, The Greatest Law School Commercial Ever. UC Hastings came to us wanting to…
Moving Back to Oakland...
A Permanent Home for Corduroy Media in Oakland: From San Francisco, to Berkeley, Oakland and Emeryville, Corduroy Media has moved a lot over the last 13 years. From spare bedrooms to small studios we have been fortunate to always find a home that gave us space to work…
Corduroy Media partners with Define American to encourage undocumented residents to come out.
By using real voices and faces Corduroy Media created a film that humanizes people in the middle of the immigration debate…
100% Human and Blake Bogosian Shoot at Corduroy Media
100% Human is raw simple story telling at it's finest - refreshing, inspiring and sometimes sad, this series honors the diversity in each one of us while recognizing that with which we have in common.
Corduroy Media Produces Training Video for Reese Roberts Beauty in San Francisco
Last week the Corduroy Media team found new respect for eyelashes. In a San Francisco studio, Corduroy Media met with Reese Roberts Beauty to film an instructional video on how to create dazzling eyes. The crew had a blast working with the client and design crew to…
STAKES to Premiere at 2013 San Francisco Black Film Festival
Last year Corduroy Media partnered with Director Brandon Mason to shoot his short film "STAKES" in Birmingham, Alabama. Along with providing gear and support for the camera department, Carl D. Brown, Corduroy Media's Executive Creative Director, shot the film and…
Up In The Air With Corduroy Media
Carl and Sean just spent the late winter and spring on the road. Apparently there were spottings of the duo in Paris, Omaha, Boulder, Raleigh, Charlotte, Maine, New York, Chicago, and Boston. Who knows where we will be next? One thing is for certain- Andrew sure is…
Bending Time with Corduroy Media: San Francisco Timelapse Photography & Beyond
Corduroy Media, a San Francisco Video Production and San Francisco Photography company, has been bending time with a timelapse dolly. We have always enhanced our storytelling using timelapse imagery to explore light, scene, and movement. That's why we were excited to…
San Francisco Video Production Company Corduroy Media's 2013 Reel
Wheww! What a year! Our team is so stoked that we were able to produce all the content in this reel last year. From corporate, commercial, music, and documentary videos, to animation and still photography, our creative team worked overtime to bring our client's (and…