Spotlight: Sean "Donski" Donnelly
As an integrated agency, we manage both the creative and production aspects of every video project we take on at Corduroy Media. This means we do the concept development, the scriptwriting, the casting, the location scouting, the shooting, the editing—you name it. And…
What To Expect From A Quality Video Production Agency
With so many San Francisco video production companies to choose from, it can be a challenge to find the right team to create high-quality, professional videos for your business. The truth is, there are a lot of shops out there that will be able to get you the look you
Behind the Mustache Farm
At Corduroy Media, you hear us talk a lot about how much we love the collaborative aspect of filmmaking. So it makes sense that shoot days are right up there at the top of our list of favorite stages of the video production process. The Heffernan Insurance…
Finding the Perfect Places for "Perfect Harmony"
How Location Helps Us Tell Impactful Stories in Video Production We have all heard the old adage; location, location, location ... usually applied to retail or real estate. Well, we think it rings true for creative video production. We work hard to identify and secure…
Filmmakers Forum: The Art of Listening
Ever since we started our San Francisco video production company in 2003, our mission at Corduroy Media has included not only the creation of high quality content for our clients but also an active relationship with the community at large. Sometimes adherence to our…
Because We're Different...
In case you haven’t caught wind through our recent blog posts and Facebook and Instagram feeds, we’ll just come out and say it: we’re stoked about our new broadcast commercials for Heffernan Insurance Brokers. These two 15-second spots began as little seed ideas right…
Helping Nonprofits Share Their Stories
Good storytelling has the power to change the world. A compelling story can inspire compassion, hope, and a sense of community. That’s why we at Corduroy Media believe it’s critical to help tell the stories of those who are most in need – like the countless non-profits struggling to survive in this uncertain economy.
Chroma Key? What's a chroma?
Ever watch a big Hollywood blockbuster where the hero walks away from an exploding car? You probably already figured the actor was nowhere near that explosion when it went down. But do you know what magical technology filmmakers use to keep their actors safe from…
Spotlight: Perez Bros
If you’ve ever worked with Corduroy Media, then you know that when the creative energy starts flowing, we can get a little…uh…excitable. And when you toss our buddies the Perez Bros into the mix, things are bound to get downright cuckoo around here. Devon and Hart…
The Hero’s Journey and Branded Film Content
At Corduroy Media, clients come to us because they are looking for something different, something that will stand out. They want to break away from traditional marketing content and create branded film content that will be memorable, but it’s not always that easy…
Corduroy Media’s New Video Production Studio in Oakland
Just under a year ago, Carl wrote this blog post about Corduroy Media finally setting down some roots for our video production company in Oakland. That was the day we first began to frame out the facilities in the new building, and a lot has happened since then. Now…
#GenCX for Medallia - Capturing Attention Through Original Branded Content
Sometimes the simplest ideas can have the biggest impact. And while we at Corduroy Media certainly believe that’s true, we also know that in video production simplicity requires precision, planning, and a high level of creativity to really work. In other words, while…
Four Important Lessons Learned from Our Adventures in Script Writing
By now, you probably know that at Corduroy Media, we’re pretty gung-ho about the collaborative nature of our work. But if you stop by our video production studio in Oakland, there is always the chance that you’ll find one of us working alone in a room with the door…
Storyboarding: Q&A with Joe Bernados (Pt: 2/2)
The Art of Storyboarding: Q&A with Storyboard Artist Joe Bernados Think about the last movie you saw. How many names would you say rolled over the screen during the closing credits? Did you even make it through the credits? Clearly, filmmaking is a collaborative…
How Storyboards Guide the Creative Process (Pt: 1/2)
If you’ve ever attempted to make a video with a story arc, then you probably already know the importance of storyboards. Sure, it’s fun to record 10 solid minutes of your overweight cat attempting to jump up onto the kitchen counter, but that’s very different than…
Branded Content: It All Started With “Make Us Look Cool”
Behind The Scenes: Building Branded Content with Layered Animation and Aruba Networks When Aruba Networks asked us to create their new brand video, they basically gave us one simple instruction: As a newly acquired division of HPE, Hewlett Packard Enterprise, they…
It's All Fun and Games...
So We’re Funny, It Seems When we started Corduroy Media, we didn’t actually set out to create comedy, but somewhere along the way, we discovered the fun of being funny. And not only have we had a good time, but we’ve also gotten some pretty cool recognition. You…
Commercial Photography: Rebranding and Introducing a B2B Giant to the B2C Market
When a 90-year-old company decides to shift their marketing approach from B2B to B2C, it’s a really big deal. Business-to-business and business-to-consumer are two totally different approaches to selling a product. One focuses on the logic of how the product saves the…
The New Age of Content Marketing
Brands - and the marketers who love them - are always looking for new and interesting approaches for their content marketing strategy. But their audience keeps shifting on them, moving from TV to the web to mobile ...
Spotlight: Crescent Diamond
Our team at Corduroy Media is comprised of some seriously talented people. We are grateful to work with the best and brightest in the Bay and then providing opportunity for them to unleash their talents on client projects. Crescent Diamond, the lead editor on our…