UCSF

A Short Film Series to Support a 5 Billion Dollar Campaign

Services: Concept to Completion, Brand Strategy, Video Production

UCSF is out making a dramatic change in healthcare. By combining research, medicine, and social justice, the institution is affecting lives throughout the world. With a huge campaign goal, UCSF needed a compelling media strategy to communicate to the public and specific donors.

We collaborated with UCSF leadership to develop key story themes and create a moving series of short documentary films. Through story development and casting, we turned each story into a moving, personal journey.