Nutanix Brand Relaunch
From cloud complexity to multi-cloud simplicity, how we worked with Nutanix and TMP to launch their new global brand.
Make It Personal: Short Films for UCSF
UCSF is one of the top research hospitals and universities in the world. The institution takes on the biggest challenges in medicine with some of the brightest minds in science. UCSF has worked with Corduroy Media, a San Francisco Video Production Company, to tell…
Freezing Dogs with Slow Mo: Haggar ASPCA Web Campaign Behind The Scenes
Who doesn't love dogs AND slow motion? That's what we asked ourselves when pitching social media content to one of our favorite clients, Haggar Clothing Co. As a hybrid San Francisco video production company and creative agency, our job is to both pitch creative…
Corduroy Media Mural Project
What do Amy Tan, Favianna Rodriguez, Angela Davis, and Alicia Garza all have in common? They are a part of a cadre of Oakland women who have been lifetime advocates for social equity. All are creating messaging that stands up for marginalized communities regardless…
The LGBTQAlphabet: Branded Content with Purpose
Love the new spot by Equinox, it breaks all the rules for the win. It’s too long, It’s too simple, says nothing about the brand and is bound to alienate somebody. I say good job… I watched the whole thing and it has been long enough since I lived in NYC that I almost…
Making Tech Narratives Relatable Through Video Production
The Bay Area is the heart and soul of the tech industry. And as a San Francisco video production company, Corduroy Media works with a lot of tech firms. The work our clients are doing is groundbreaking – not to mention, really cool. Sometimes, it can be tough to…
What To Expect From A Quality Video Production Agency
With so many San Francisco video production companies to choose from, it can be a challenge to find the right team to create high-quality, professional videos for your business. The truth is, there are a lot of shops out there that will be able to get you the look you
Finding the Perfect Places for "Perfect Harmony"
How Location Helps Us Tell Impactful Stories in Video Production We have all heard the old adage; location, location, location ... usually applied to retail or real estate. Well, we think it rings true for creative video production. We work hard to identify and secure…
Filmmakers Forum: The Art of Listening
Ever since we started our San Francisco video production company in 2003, our mission at Corduroy Media has included not only the creation of high quality content for our clients but also an active relationship with the community at large. Sometimes adherence to our…
Because We're Different...
In case you haven’t caught wind through our recent blog posts and Facebook and Instagram feeds, we’ll just come out and say it: we’re stoked about our new broadcast commercials for Heffernan Insurance Brokers. These two 15-second spots began as little seed ideas right…
Chroma Key? What's a chroma?
Ever watch a big Hollywood blockbuster where the hero walks away from an exploding car? You probably already figured the actor was nowhere near that explosion when it went down. But do you know what magical technology filmmakers use to keep their actors safe from…
Spotlight: Perez Bros
If you’ve ever worked with Corduroy Media, then you know that when the creative energy starts flowing, we can get a little…uh…excitable. And when you toss our buddies the Perez Bros into the mix, things are bound to get downright cuckoo around here. Devon and Hart…
Corduroy Media’s New Video Production Studio in Oakland
Just under a year ago, Carl wrote this blog post about Corduroy Media finally setting down some roots for our video production company in Oakland. That was the day we first began to frame out the facilities in the new building, and a lot has happened since then. Now…
Four Important Lessons Learned from Our Adventures in Script Writing
By now, you probably know that at Corduroy Media, we’re pretty gung-ho about the collaborative nature of our work. But if you stop by our video production studio in Oakland, there is always the chance that you’ll find one of us working alone in a room with the door…
Storyboarding: Q&A with Joe Bernados (Pt: 2/2)
The Art of Storyboarding: Q&A with Storyboard Artist Joe Bernados Think about the last movie you saw. How many names would you say rolled over the screen during the closing credits? Did you even make it through the credits? Clearly, filmmaking is a collaborative…
How Storyboards Guide the Creative Process (Pt: 1/2)
If you’ve ever attempted to make a video with a story arc, then you probably already know the importance of storyboards. Sure, it’s fun to record 10 solid minutes of your overweight cat attempting to jump up onto the kitchen counter, but that’s very different than…
Branded Content: It All Started With “Make Us Look Cool”
Behind The Scenes: Building Branded Content with Layered Animation and Aruba Networks When Aruba Networks asked us to create their new brand video, they basically gave us one simple instruction: As a newly acquired division of HPE, Hewlett Packard Enterprise, they…
It's All Fun and Games...
So We’re Funny, It Seems When we started Corduroy Media, we didn’t actually set out to create comedy, but somewhere along the way, we discovered the fun of being funny. And not only have we had a good time, but we’ve also gotten some pretty cool recognition. You…